We have been trying to run a contest every Friday of the week because whenever we do, our fan interaction spikes.
I think that this is because people like to win things but more importantly it gives people a simple reason to engage. In a lot of ways I don’t even think that the contest or the prize have to be that substantial.
It is funny because we could post something that is extremely cool, like a secret rock show or a secret restaurant but it would not get as much interaction as say a cutest dog competition.
What does this say about us as people or about our audience, I don’t really know. But if you are looking to be involved in Social Media, it is important to know what works and what doesn’t.
Kbizz
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