https://clients4.google.com/voice/embed/embedPlayer
Posted in Uncategorized
We started the contest on April 14th at 8am, ending same day at 8pm. We asked fans to create a post a piece of art on the fly. The 2 posts w/ the most comments by 8pm would win a Mike D original piece of art.
We promoted using Twitter, Facebook and this FMBL flier, below:
FANS
start – 4854
end – 4885
total gained 31
We have been trying to run a contest every Friday of the week because whenever we do, our fan interaction spikes.
I think that this is because people like to win things but more importantly it gives people a simple reason to engage. In a lot of ways I don’t even think that the contest or the prize have to be that substantial.
It is funny because we could post something that is extremely cool, like a secret rock show or a secret restaurant but it would not get as much interaction as say a cutest dog competition.
What does this say about us as people or about our audience, I don’t really know. But if you are looking to be involved in Social Media, it is important to know what works and what doesn’t.
Kbizz
Posted in Uncategorized
Secret Boston‘s growth has been an interesting thing to watch!
Initially our growth curve was steep as all get out. We grew by the hundreds. A large reason for this was that we, Jake, Michelle and myself, invited our entire friend list.
The result was instant. People accepted.
As time has gone by we have continued to grow everyday but the progress has slowed down.
A couple days ago Michelle decided to ask people to fan us in the status update.
My initial feeling was that people would not react well to that. I don’t like the feeling of asking people to fan us however I was wrong. The strategy has worked extremely well.
Sometimes people need encouragement.
If you find that your fan growth has slowed it may be time to just ask. The worst thing that can happen is that people don’t.
It is worth a shot.
Best,
Posted in Facebook, Status Updates
I am not talking about hot like the little silhouette here, but having a name, such as “Secret Boston” hot on the Facebook site (click-able).
I did not know that this was possible. Through being an admin on our page it became important for networking purposes that when I would write in the name of another fan page in a status update that people could click on it and go directly to the corresponding fan page.
So, how do we do it!
1) You have to become a fan of the page that you want to make a hot link for.
2) When writing the status update, you write your text normally but when you get to the name you write a @ symbol.
3) What will happen if you are in fact a fan of that page, is that a menu will pop up and give you the option to select the page.
4) Select it and it should then make the text a hyperlink.
There is immense value in this when you are promoting another brand, person or page. Maximizing the ease of use is our number one priority.
If the barrier to entry is low, then people are more likely to click on it and go to the page that you are referencing.
I hop that this is helpful!
Posted in Facebook
CONTEST:
2 PRIZES from Polka Dog Bakery:
WINNERS
Katelyn Paglia with
34 Comments
Barbara Mulvey-Welsh with
24 Comments
STATS
♥ ♥ ♥ ♥ ♥ ♥ ♥
1st Prize
Fabulous Gift Basket
$68 value
2nd Prize
$25. gift certificate
I grabbed this shot of an abandoned building in Downtown Crossing tonight, with my iPhone, and posted it to our Secret Boston fan page, with the caption
-
‘Abandon bldg in Downtown Crossing. I want it.’
When I got home three hours later, there were 17 comments ranging from:
It’s moving, this!
How one photo can create community among strangers,
and inspire solutions and dreams.
Posted in Facebook, Status Updates
Secret Boston is as unique as the city itself, but just like with any city, it is part of a larger whole.
Enter Secret Cities, who exist to inspire the world!
Secret Cities is the evolution of the Secret London Facebook Group that was created on January 19th 2010 by Tiffany Philippou. Within two weeks over 150,000 people had joined the group to share and discover London’s secrets.
With the goal of building a website to make the mountains of submitted content easier to find and share, a pizza-fuelled community of volunteers gathered over Valentine’s weekend. Supported by another London start-up, they worked day and night to create secretlondon.us.
Then around the world people began to start other secret cities and like with Secret London, did very well. Tiffany and her crew decided to register Secret Cities Custodians so that other Facebook Groups would have a place to go as they expanded.
Right now there are Secret Cities in Paris, Warsaw, Madrid and Austin to name a few.
Go and check out the site, and know that when you contribute to Secret Boston you are in the company of people from around the world!.
Best,
Posted in Brand Awareness
FRIDAY SHOE CONTEST
We kicked today off with a contest asking people to post a photo of the shoes on their feet to the Secret Boston wall, promising a prize to a random contributor.
THROW SPAGHETTI – SEE WHAT STICKS
Truth is, when we posted the contest at 7:30 am, the idea wasn’t fleshed out, at all. We just wanted to encourage activity on the Secret Boston wall, and since we dig shoes, figured asking for shoe shots would be compelling enough to get our fans to participate. (perfect example of ‘throwing spaghetti, seeing what sticks, and then proceeding…)
Originally we promised:
This all changed a couple of hours later when we were able to secure the gift certificate from Dany, the owner of Dame, an amazingly cool vintage clothing store in JP that EVERYONE is talking about. We realized there should be some action participants could take, in order to have a chance at winning the prize.
CH CH CH CH CHANGES
So, for the third time in three hours we tweaked the contest to make it a bit more competitive, and announced that:
CONFIDENT ENOUGH TO HIT UP THOUSANDS
At this point it was around 11:30 am and I was confident, enough, that we wouldn’t change the contest anymore, and sent a message to our almost 4,000 fans announcing the contest and prize.
SLICK
… which takes us to about 45 minutes ago (3pm) when I started tallying the posts and comments. At this point I realized that we shouldn’t include certain comments:
And we noticed that there were some ambitious (clever) people carrying on full conversation threads with one person, and we pondered disqualifying them. We even thought about crowd-sourcing the dilemma, but then realized, wait, we want people having full conversations on Secret Boston – of course we WILL NOT disqualify them – that would be counter intuitive, right?
And the WINNER is:
Jaime Morton with:
GOOGLE DOCS
Check out a screenshot of the spreadsheet we used to tally:
See you next Friday w/ a brand new contest, brand new prize!
♥
Posted in Strategy
